Japan’s Resolution To Declining Birth Rate
Located in Mashū-ko on Hokkaidō (Japan’s second largest island), the sign below is a community service announcement from Japan Agriculture (JA). It loosely translates as:
We are taking the declining birth rate problem very seriously
Image via Alafista.
Japan has a declining birth rate. The number of deaths per year exceed the number of births per year causing the population to contract. Obviously, this presents a number of issues such as labour shortages and a reduced tax base. Further, coupled with an ageing population, will lead to a strain on the pension system.
This is a serious problem with even a Japanese term invented for the situation – shoshika – meaning ‘a society without chilldren’.
So, how does the image of two cows humping help the baby bust?
Are Japanese dairy farmers suggesting that milk will act as an aphrodisiac and save Japan from population annulment?
Or, is the image of two cows humping the aphrodisiac that will propel the Japanese race into a bonk fest frenzy?