Ichiban: Lipstick For Men
From Season 10 Episode 06 of Friends – The One With Ross’s Grant – Joey Tribbiani appears in a Japanese Lipstick for Men commercial. Saiko!
Chandler’s ad agency gets a new account and Joey wants Chandler to get him in the commercial. Chandler doesn’t think he’s right for the part, so Joey gives him a video tape containing a sample of his commercial work. Chandler doesn’t watch it, but lies that he did. Joey realizes the truth because Chandler never says anything about his Japanese “Ichiban: Lipstick for men” commercial.